There are three possible logo configurations: symbol-only, simple wordmark, and full composition.
The preferred version is the symbol and should be used alone whenever possible.
For the full and simple wordmark, there are vertical and horizontal versions. The full version, or any variation besides what is displayed here, should only be used with approval from Tribe’s creative team.
Vibrance and contrast are key components of our visual identity.
To create and enhance them, we use a deep red shade plus true black and white, to guarantee our bold looks.
Be sure to always use the correct shade of red, and prioritize clarity, balance, and contrast when composing with these colors.
Applications that do not follow the established rules here are not allowed. Find examples here: