Welcome to the Tribe, Ford!
AUSTIN, TX (November 10, 2021) — Tribe Gaming, the largest mobile gaming esports organization in North America, has announced a sponsorship with Ford, continuing the wider push for Ford into gaming with sponsors and strategies to fuel fandom by enhancing enthusiasts’ off-the-field experiences.
As one of the leaders in mobile gaming entertainment, Tribe will produce a bevy of content featuring Ford vehicles, including an episodic series where top Tribe creators explore and build deeper connections with their largest geographic communities. Additionally, the parties will collaborate to tell the stories of some of the most influential content creators in all mobile gaming for the very first time.
With Ford acting as the exclusive automotive sponsor of Tribe, Ford will provide Tribe a fleet of Tribe-branded Ford vehicles, enabling and enhancing mobility for Tribe’s top mobile gaming esports players and content creators.
“Joining forces with Ford can’t be understated – it’s one of the biggest moments in the history of Tribe Gaming,” said Tribe Gaming Founder/CEO Patrick Carney. “Ford has been in the driver’s seat of automotive innovation for over 100 years. As we look to drive forward the future of mobile at Tribe, they’re a dream partner for pushing limits on one of the fastest growing platforms in gaming.”
Ford recognizes gaming as one of the most significant forms of media and entertainment. This sponsorship with Tribe is another manifestation of the dedication Ford has to gamers, following several game launches and integrations in 2021. A goal of Ford is to build brand affinity and loyalty among gamers by adding value and showing up authentically.
“The excitement so many have for gaming is apparent and contagious, and as we reach out these younger, passionate gamers, Tribe’s dynamic and fun content can help bring the Ford brand to life for this new audience,” said Suzy Deering, chief marketing officer, Ford. “Tribe is the perfect sponsor to help introduce Ford to their millions of 18–35-year-old followers, showing them how we can meet their needs, both on the road and off the field.”
Per details of the sponsorship, Ford branding will be integrated across all Tribe Gaming content, including the famous Blue Oval logo featured prominently on the Tribe Gaming competition jerseys. The collaboration will also see a new ‘Plugged In’ series on the Tribe Gaming social platforms, featuring behind-the-scenes communications from Tribe’s esports teams.
Tribe previously raised over $1 million in funding from celebrity and industry leaders, including Spurs Sports & Entertainment, Gordon Hayward of the NBA’s Charlotte Hornets, and mobile gaming veteran Kristian Segerstrale. In August alone, Tribe’s powerhouse of creators and players garnered over 100 million views on YouTube around mobile gaming.
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About Tribe Gaming
Tribe Gaming was founded in 2017 by mobile gaming & content veterans Patrick “Chief Pat” Carney and Jonathan “DonJon” Sakoucky to drive the growth of mobile gaming media, entertainment and esports. Exclusively representing some of the biggest names in mobile content and most talented players in esports, Tribe’s creators have garnered over 29 million fans and 100+ million monthly views on YouTube alone, and Tribe’s esports teams compete in four major mobile titles. Tribe Gaming is based in Austin, Texas with employees located around the world. Follow the Tribe on Twitter (@TribeGaming) or at https://www.tribegaming.gg.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 184,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
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