Our Work - 2024 NACT Spring

SERVICES

Branding and Creative

Production Assets Creation

3D & Motion Design

Broadcast & Production

CHALLENGE

Our team was thrilled to collaborate with Mobile Legends: Bang Bang (MLBB) on the 2024 NACT Spring Season, developing the visual identity for one of North America’s most anticipated esports tournaments. Charged with capturing the pulse of a diverse, fast-evolving competitive scene, we built a vibrant, high-impact visual language that channels the energy, passion, and spectacle of Mobile Legends: Bang Bang.

STRATEGY

We built an extensive series of sub-logos for our weekly shows, tournaments, and special events. Unifying typography, shapes, and colors enabled the creation of a vast universe of logos that are impactful in their own right yet remain true to RiftMSTRS's core identity. The usage of a flashy, consistent, and organic motion design brought another layer of depth and cohesion to this visual universe.

Drawing inspiration from the game's dynamic heroes and incorporating vibrant, energetic, and high-contrast visual elements, we developed a visual identity that is both striking and memorable. By blending the iconic American colors with a mix of navy blue, bright blue, powerful reds, and gold accents, we set the stage for a tournament that celebrates its exceptional talents and thrilling gameplay.