SERVICES

Content Production

Campaign Strategy

Creative Design and Branding

Live Broadcast

Social Media + Creator Content Marketing

Short-Form Editing

Content Production

Social Media + Creator Content Marketing

Live Broadcast

Creative Design and Branding

Campaign Strategy

Short-Form Editing

Content Production

Creative Design and Branding

Social Media + Creator Content Marketing

Campaign Strategy

Live Broadcast

Short-Form Editing

CHALLENGE

Samsung challenged Tribe Gaming to create a high-impact, multi-episode content series that integrates the Samsung Galaxy Z Fold7 into a compelling long-form entertainment format.

Samsung challenged Tribe Gaming to create a high-impact, multi-episode content series that integrates the Samsung Galaxy Z Fold7 into a compelling long-form entertainment format.

STRATEGY

Thus, Last Starr Standing was born, the series pitted sixteen elite contestants against each other in a brutal gauntlet, navigating demanding Brawl Stars mini-games and complex challenges, for a grand prize of $10,000 for the ultimate "Starr Survivor."

Throughout the series, the Galaxy Z Fold7 served as the central driver of the narrative, functioning not only as the primary gaming device but as the creators’ hub for communication, voting, and strategy.

Thus, Last Starr Standing was born, the series pitted sixteen elite contestants against each other in a brutal gauntlet, navigating demanding Brawl Stars mini-games and complex challenges, for a grand prize of $10,000 for the ultimate "Starr Survivor."

Throughout the series, the Galaxy Z Fold7 served as the central driver of the narrative, functioning not only as the primary gaming device but as the creators’ hub for communication, voting, and strategy.

THE LOGO & BRANDING

THE LOGO & BRANDING

Our objective for this series was to forge an elevated brand identity that masterfully intertwines the vibrant, high-energy core of Brawl Stars with the iconic, survival-driven aesthetic of the Survivor series.

Since this campaign featured a variety of multi-point media touchpoints, the branding expanded beyond the video asset into social media.

SOCIAL MEDIA ASSETS

SOCIAL MEDIA ASSETS

3D ENVIRONMENTS

To elevate the series' production value, we unleashed our in-house creative team to architect and render a diverse collection of distinct, atmospheric worlds.

To elevate the series' production value, we unleashed our in-house creative team to architect and render a diverse collection of distinct, atmospheric worlds.

CUSTOM FAN VOTING WEBSITE

CLICK HERE TO VIEW IT

To keep fans informed, we built a custom website to act as the campaign's "home base," the site allowed fans to track eliminations and gamify the experience by predicting the ultimate champion.