Our Work - Mission Galaxy: The Big Bang

SERVICES

In-person Content Production

Creative Design and Branding

Production + Set Design

Creator Content Marketing

CHALLENGE

Samsung came to Tribe with the goal to create a high-stakes brand activation that drives massive engagement for the Samsung Galaxy S25 Ultra.

STRATEGY

Our most ambitious project demanded a strategic leap into large-scale experiential content marketing. Executing this ambitious live event not only made it our landmark project but also marked a major milestone for Tribe’s creative vision and their successful 360-degree partnership with the Samsung team.

We devised and produced a high-stakes, competitive reality series where 16 participants, equipped only with their Samsung Galaxy S25 Ultras, competed in intense gaming, social, and physical challenges for a $10,000 prize.

The core of the campaign was a premium, long-form YouTube video. To maximize its impact and press potential, we curated the live filming into an exclusive, art gallery-style event. This aesthetic choice elevated the Samsung's perception and transformed a production shoot into a high-value community experience across multiple social media platforms and medians.

THE VENUE

THE EVENT

THE LOGO

The main logo is centered within a black, stylized window or frame, reminiscent of a classic computer interface. The words "THE BIG BANG" are set in a bold, geometric, and modular typeface, formed by thick red lines that connect to create the letters. The letters are capitalized and tightly arranged in a square format. The 'A' in "BANG" is replaced by a red geometric triangle, which adds a dynamic, arrow-like, or space-ship element to the typography. Bright pink, green, and orange star or flower-shaped bursts (or flares) are strategically placed around the central red lettering, adding pops of color and reinforcing the "galaxy" concept.

COLOR PALETTE

It is dominated by Black, Red, and White, with secondary accents of Fluorescent Pink, Green, and Orange. This high-contrast palette is energetic and modern.