SERVICES
CHALLENGE
Samsung needed to launch the Galaxy S24 Ultra into the highly engaged, performance-driven mobile gaming community. The objective was to move beyond traditional sponsorships and create a buzzworthy, organic narrative that authentically showcased the device's cutting-edge power, especially its new AI functionality, while ensuring the content was scalable and modular for deployment across both gaming and Samsung channels.
STRATEGY
Modular Content, Maximum Impact
We designed a high-stakes, multi-day campaign structure that integrated the S24 Ultra's performance capabilities directly into a compelling gaming challenge. We leveraged key gaming influencers within Brawl Stars to commit to a five-day, 18-brawler mastery challenge inside the game Brawl Stars.
THE BRAND
BROADCAST ASSETS
SET BACKGROUNDS
SOCIAL MEDIA ASSETS
COMMUNITY REACTION
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