Our creators were approached to participate in Supercell's recent campaign, "Copycats Welcome." Supercell publicly acknowledged that games were ripping off Clash Royale's mechanics, characters, and weapons, then flipped the script: players who'd invested time in copycat titles could convert that progress into real in-game rewards in the authentic Clash Royale.
The hook was strong, but only if the right voices delivered it to the right rooms.
The mix was intentional: long-form YouTube talent to anchor the narrative and give the campaign depth, and short-form TikTok creators to ignite discovery and fuel the algorithm.
Each creator delivered the "Copycats Welcome" angle in their own voice, with in-game reactions, callouts, and direct challenges, keeping the message authentic across formats and fanbases.
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