Established in 2019, Call of Duty: Mobile is one of the most iconic brands in mobile gaming. However, after years of rapid growth, Activision Blizzard needed an up-to-date, cohesive Style Guide to unify its expanding universe.

Tribe Gaming delivered a definitive brand book that serves as the ultimate rulebook for the CODM identity. We built a clear, easy-to-use system that empowers any partner or studio to create exciting content, while keeping the brand sharp and consistent everywhere.