SERVICES
Brand Identity
Brand Identity
Logo & ID Systems
Logo & ID Systems
Brand Style Guide
Brand Style Guide
Graphic Design
Graphic Design
Illustrations
Illustrations
CHALLENGE
With the 2025 season approaching, Activision Blizzard required a visual identity for the Call of Duty: Mobile World Championship that could cut through the noise of the mobile esports market. The brand needed to seamlessly integrate the Snapdragon Pro Series partnership while evolving the tournament's aesthetic.
With the 2025 season approaching, Activision Blizzard required a visual identity for the Call of Duty: Mobile World Championship that could cut through the noise of the mobile esports market. The brand needed to seamlessly integrate the Snapdragon Pro Series partnership while evolving the tournament's aesthetic.
STRATEGY
Tribe Gaming delivered a comprehensive brand refresh rooted in the concept of "Organized Chaos". We moved beyond standard esports branding to create a visual language inspired by graffiti and urban art. The design system utilizes photorealistic graffiti textures and wall backgrounds to ground the digital game in a physical, urban reality we see day to day.
Tribe Gaming delivered a comprehensive brand refresh rooted in the concept of "Organized Chaos". We moved beyond standard esports branding to create a visual language inspired by graffiti and urban art. The design system utilizes photorealistic graffiti textures and wall backgrounds to ground the digital game in a physical, urban reality we see day to day.
THANKS FOR READING
View our selection of other works.
THANKS FOR READING
View our selection of other works.
THANKS FOR READING
View our selection of other works.