With the 2025 season approaching, Activision Blizzard required a visual identity for the Call of Duty: Mobile World Championship that could cut through the noise of the mobile esports market. The brand needed to seamlessly integrate the Snapdragon Pro Series partnership while evolving the tournament's aesthetic.
Tribe Gaming delivered a comprehensive brand refresh rooted in the concept of "Organized Chaos". We moved beyond standard esports branding to create a visual language inspired by graffiti and urban art. The design system utilizes photorealistic graffiti textures and wall backgrounds to ground the digital game in a physical, urban reality we see day to day.
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