In mobile esports, few names hit harder than Tribe Gaming. Our Brawl Stars roster isn't just chasing trophies, they're building a legacy. 2023 marked a new battleground: Japan, home of the Brawl Stars Snapdragon Pro Series. Backed by Samsung Galaxy, we elevated their story into a campaign that captured the heart of competition where innovation, performance, and passion collide on the world stage.
Striking a harmonious balance between Zen-like elegance and playful elements that deeply resonate with Tribe's fanbase was central to our vision. The environment, like origami, needed to be flexible, folding seamlessly into new shapes as the campaign evolved.
Channeling the iconic Manga aesthetic, we crafted an array of social assets. Serving as the heart of the campaign, these components were woven into 3D scenes, functioning independently in various forms like social media covers, fan kits, and game-day coverage assets.
We assembled a fan kit comparable to a treasure chest of Samurai armor, featuring custom assets for Tribe's dedicated fans to adorn their social media with Tribe colors. A series of virtual collectible cards, reminiscent of the beloved baseball tradition in Japan and the US, symbolized a cross-cultural connection.
View our selection of other works.
