Our Work - Red Blossom Campaign

SERVICES

Creative Branding

Social Media Asset Creation

3D Modeling

2D & 3D Modeling

CHALLENGE

In mobile esports, few names hit harder than Tribe Gaming. Our Brawl Stars roster isn’t just chasing trophies, they're building a legacy. 2023 marked a new battleground: Japan, home of the Brawl Stars Snapdragon Pro Series. Backed by Samsung Galaxy, we elevated their story into a campaign that captured the heart of competition where innovation, performance, and passion collide on the world stage.

Striking a harmonious balance between Zen-like elegance and playful elements that deeply resonate with Tribe's fanbase was central to our vision. The environment, like origami, needed to be flexible, folding seamlessly into new shapes as the campaign evolved.

STRATEGY

Channeling the iconic Manga aesthetic, we crafted an array of social assets. Serving as the heart of the campaign, these components were woven into 3D scenes, functioning independently in various forms like social media covers, fan kits, and game-day coverage assets.

We assembled a fan kit comparable to a treasure chest of Samurai armor, featuring custom assets for Tribe's dedicated fans to adorn their social media with Tribe colors. A series of virtual collectible cards, reminiscent of the beloved baseball tradition in Japan and the US, symbolized a cross-cultural connection.

The crowning jewel of the campaign was the Tribe Room. This dynamic Zen garden adapted with the rhythm of the tournament, bearing witness to key milestones. From a modest birthday cake to manga-illustrated battles, to the ultimate poster hailing them "champions," or the poignant fall of the crimson Sakura petals - every element narrated a tale.

The room's centerpiece, the red blossom bonsai, was a symbol of Tribe's journey. The days leading up to the tournament unveiled the nurturing process of this tree - from planting to grooming to blooming - mirroring the team's meticulous preparation.

The room was filled with a diverse array of 3D models, all crafted in-house. There were over 25 elements in total, ranging from futuristic tech objects for sponsors, custom display cases for the baseball cards, elements inspired by the Brawl Stars game, and traditional Japanese fixtures. Each of these pieces added to the visual harmony of the Tribe Room.