SERVICES
Creative Design and Branding
Creative Design and Branding
Broadcast Asset Production
Broadcast Asset Production
Event Production
Event Production
Content Production
Content Production
CHALLENGE
When Riot Games set out to energize the mobile gaming audience around Wild Rift, they brought Tribe in to help build something lasting and impactful. From a blank slate, we developed RiftMSTRS, the premier community hub for Wild Rift news, content, esports, and live events.
We launched a whole ecosystem of competitive and community-driven experiences, including a Pro Invitational, a Pro-Am Cup featuring top creators, and a lineup of weekly content shows that kept fans engaged and coming back for more.
When Riot Games set out to energize the mobile gaming audience around Wild Rift, they brought Tribe in to help build something lasting and impactful. From a blank slate, we developed RiftMSTRS, the premier community hub for Wild Rift news, content, esports, and live events.
We launched a whole ecosystem of competitive and community-driven experiences, including a Pro Invitational, a Pro-Am Cup featuring top creators, and a lineup of weekly content shows that kept fans engaged and coming back for more.
STRATEGY
We built an extensive series of sub-logos for our weekly shows, tournaments, and special events. Unifying typography, shapes, and colors enabled the creation of a vast universe of logos that are impactful in their own right yet remain true to RiftMSTRS's core identity. The usage of a flashy, consistent, and organic motion design brought another layer of depth and cohesion to this visual universe.
We built an extensive series of sub-logos for our weekly shows, tournaments, and special events. Unifying typography, shapes, and colors enabled the creation of a vast universe of logos that are impactful in their own right yet remain true to RiftMSTRS's core identity. The usage of a flashy, consistent, and organic motion design brought another layer of depth and cohesion to this visual universe.
RIFTMSTRS INVITATIONAL
RIFTMSTRS INVITATIONAL
To kick off the RiftMSTRS universe with a bang, we invited the top 4 North American teams to compete in a $1,000 winner-takes-all tournament. We crafted a complete broadcast package and various social media promotions for the event, which also gave a first look at our coverage assets.
RIFTMSTRS TOURNAMENT SERIES
RIFTMSTRS TOURNAMENT SERIES
The core of this whole project is the community tournament series. We designed and executed a complete competitive environment.
Over the course of five weeks of play, we had three open qualifiers, a last-chance qualifier, and the playoffs. For this, we built numerous social media designs and a complete broadcast package.
The core of this whole project is the community tournament series. We designed and executed a complete competitive environment.
Over the course of five weeks of play, we had three open qualifiers, a last-chance qualifier, and the playoffs. For this, we built numerous social media designs and a complete broadcast package.
NEXUS NIGHTMARE PRO AM CUP
NEXUS NIGHTMARE PRO AM CUP
On Halloween, we invited pro players and content creators to battle it out for a $10,000 prize pool. We designed a logo and unique visual identity that gave our RiftMSTRS branding a spooky twist and incorporated it into the event's social media coverage. The execution and broadcast were done in partnership with Estars.
On Halloween, we invited pro players and content creators to battle it out for a $10,000 prize pool. We designed a logo and unique visual identity that gave our RiftMSTRS branding a spooky twist and incorporated it into the event's social media coverage. The execution and broadcast were done in partnership with Estars.
WEEKLY SHOWS
There were several weekly shows, all focused on entertainment, learning, and Wild Rift news. All of them had their respective visual identities, motion design kits, and exclusive art direction, derived from the primary identity.
RIFT REPORT
A weekly report that showcased competitive results, in-game balance changes, and a variety of news surrounding Wild Rift and its community.
A weekly report that showcased competitive results, in-game balance changes, and a variety of news surrounding Wild Rift and its community.
RIFT 5
A top plays show ranks community-submitted clips from 1 through 5 each week. We also had a Rift 5 of the Month and a Rift 5 of the Season, showcasing the best of the best.
A top plays show ranks community-submitted clips from 1 through 5 each week. We also had a Rift 5 of the Month and a Rift 5 of the Season, showcasing the best of the best.
RIFT MVS
Each month, we award a pro player the Most Valuable Summoner award. This award was given to a player who truly shone within the competition and showcased their best plays of the month.
Each month, we award a pro player the Most Valuable Summoner award. This award was given to a player who truly shone within the competition and showcased their best plays of the month.
RIFT REWIND
We invited pro players to break down crucial plays from their performances on the big stage. These gave an inside look at what the player was thinking in that moment and offered the community the opportunity to learn some new moves as well.
We invited pro players to break down crucial plays from their performances on the big stage. These gave an inside look at what the player was thinking in that moment and offered the community the opportunity to learn some new moves as well.
TIPS & TRICKS
Wild Rift players need to learn how to play; thus, our Tips & Tricks series was born, where pro players showcase an in-game trick or mechanic that isn't widely known.
Wild Rift players need to learn how to play; thus, our Tips & Tricks series was born, where pro players showcase an in-game trick or mechanic that isn't widely known.
SOCIAL GRAPHICS
As part of coverage and promotion, an extensive series of static assets was produced to showcase important information, bracket updates, and more.
As part of coverage and promotion, an extensive series of static assets was produced to showcase important information, bracket updates, and more.
THANKS FOR READING
View our selection of other works.
THANKS FOR READING
View our selection of other works.
THANKS FOR READING
View our selection of other works.