When Riot Games set out to energize the mobile gaming audience around Wild Rift, they brought Tribe in to help build something lasting and impactful. From a blank slate, we developed RiftMSTRS, the premier community hub for Wild Rift news, content, esports, and live events.
We launched a whole ecosystem of competitive and community-driven experiences, including a Pro Invitational, a Pro-Am Cup featuring top creators, and a lineup of weekly content shows that kept fans engaged and coming back for more.
We built an extensive series of sub-logos for our weekly shows, tournaments, and special events. Unifying typography, shapes, and colors enabled the creation of a vast universe of logos that are impactful in their own right yet remain true to RiftMSTRS's core identity. The usage of a flashy, consistent, and organic motion design brought another layer of depth and cohesion to this visual universe.
To kick off the RiftMSTRS universe with a bang, we invited the top 4 North American teams to compete in a $1,000 winner-takes-all tournament. We crafted a complete broadcast package and various social media promotions for the event, which also gave a first look at our coverage assets.
View our selection of other works.
