AT&T wanted to 'think big' when entering our partnership, and to buck the trends of what's possible when it comes to high-fidelity mobile gaming and partnership activations.
Enter the AT&T Mobile Gaming Club House. This custom-wrapped and decorated RV serves as a (literal) mobile gaming content machine, with Tribe creators and players traveling to various events and locations to produce compelling content, as well as meet-and-greets with Tribe's faithful fanbase.
Amplified through a full-scale launch campaign. Supported by PR pushes, social content, and creator-led storytelling to drive awareness and engagement at every stop.
Enter the AT&T Mobile Gaming Club House. This custom-wrapped and decorated RV serves as a (literal) mobile gaming content machine, with Tribe creators and players traveling to various events and locations to produce compelling content, as well as meet-and-greets with Tribe's faithful fanbase.
Amplified through a full-scale launch campaign. Supported by PR pushes, social content, and creator-led storytelling to drive awareness and engagement at every stop.
Throughout the partnership, we rolled out a mix of high-impact content, including creator videos filmed inside the RV as it traveled across Texas. The branded RV quickly became a standout attraction at gaming events, driving interest, foot traffic, and strong brand awareness.
View our selection of other works.
