Supercell approached Tribe to help execute the 2.0 launch campaign for Squad Busters, tasking us to leverage our experience in the space to achieve the biggest possible impact.
We put creators at the center of the Squad Busters 2.0 launch, targeting both endemic and non-endemic talent to spark conversation across the Supercell community. Over two weeks, we ran a full-funnel creator campaign spanning dedicated videos, integrations, short-form, live streams, and custom UA ads.
We selected 40 individual creators across YouTube, TikTok, and Twitch — a mix of Supercell-endemic talent and mainstream gaming personalities — specifically chosen for their ability to authentically engage their audiences and drive real conversation around the 2.0 update. Here are a few of the creators we partnered with.
The Squad Busters 2.0 campaign delivered across every metric that mattered — from massive reach and engagement to sustained watch time that kept audiences locked in well beyond the launch window.
View our selection of other works.
