To celebrate Women's History Month and highlight AT&T's commitment to empowering women in gaming, Tribe partnered with creators Nat and Ashlyn to produce an all-female tournament that brought community, competition, and creativity together.
The campaign's visual direction was designed to resonate directly with the target audience, blending the playful, modern energy of Nat and Ashlyn's channels with a bold, branded aesthetic that seamlessly integrated AT&T into the experience.
This event's branding was inspired by pop culture and street art and is strongly influenced by early 2000s animations, such as "Puff Yummy Show". We present an irregular and distorted logo to reinforce this idea of attitude and personality.
For the visual system, bold strokes and grainy textures evoke the feel of fanzines and underground fight posters. We also incorporated cutouts for the brawlers' faces, highlighting their expressions.
The saturated color palette, dominated by shades of purple, yellow, and black, aims for a bold and rebellious perception, aligning with the theme of strong and charismatic female characters.
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