SERVICES
CHALLENGE
Blizzard Entertainment partnered with Tribe to orchestrate the global debut of Warcraft Rumble, signaling a pivotal shift for the developer into the mobile-first market — utilizing the weight of one of gaming's most iconic franchises.
The task was to focus on high-impact activations across YouTube and Twitch to capture core enthusiasts, while maintaining a relentless social media presence to ensure the title's entry into the space was both loud and unavoidable.
APPROACH
Drawing on our extensive mobile gaming expertise, we delivered a dynamic two-week, full-funnel campaign centered on creators, featuring everything from bespoke UA assets to dedicated integrations.
The initiative reached its peak with a high-energy, on-site creator tournament at BlizzCon 2024, effectively turning online excitement into a major live event.
THE IMPACT
CREATORS
By pairing our roster of 21+ creators with a powerhouse creative backend team, we transformed a massive multi-channel activation into a singular, cohesive marketing engine. From brief to hitting publish, we ensured execution remained top-notch — and that the Warcraft Rumble team felt confident in every video.
PRE-ROLL ADVERTISING
Leveraging an exclusive YouTube Reserved Media Partnership, we deployed pre-roll ads across the entire Tribe Gaming creator network. This allowed us to hyper-target PvP strategy enthusiasts, creating a multi-touchpoint campaign that far exceeded the reach of traditional social media advertising.
RUMBLEMANIA
In collaboration with Blizzard, we embraced the challenge of conceptualizing and executing the inaugural Warcraft Rumble competitive event — an official celebration held during BlizzCon on the game's launch day.
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