To capitalize on the worldwide excitement surrounding the premiere of Netflix's Squid Game Season 2, Call of Duty teamed up with Tribe Gaming to design a custom community tournament. This collaboration was built to increase visibility for both the series's newest season and the exclusive Squid Game-themed in-game skins.
We purpose-built a custom brand identity that leans into the Squid Game universe while staying true to the Call of Duty DNA. Every element — from the neon-pink palette and distressed textures to the custom typography — was designed to feel instantly recognizable as both franchises, creating a visual system that carried seamlessly across social, broadcast, and digital touchpoints.
A full broadcast production package was designed to bring the tournament to life on-screen, featuring custom overlays, stinger transitions, scoreboards, and champion graphics — all built around the Squid Game visual identity.
We pride ourselves in our ability to make every one of our now over 300+ shows feel unique, with custom animations that are tailored around each show's brand identity.
Missed the action? Watch the full High Stakes tournament broadcast.
View our selection of other works.
