Tribe partnered with 2K and WWE SuperCard to produce a high-impact suite of on-site content that authentically connected the game with WWE's passionate fanbase. By combining creator storytelling, WWE Superstar moments, and audience-first creative strategy, Tribe delivered content that felt native to the energy of WrestleMania weekend.
Custom pieces of white-label/UA content designed for paid performance.
Creator-driven pieces shot on-site with top talent. Creative optimized for WWE fans, mobile audiences, and high-intent SuperCard players.
Tribe's white-label content successfully captured the spirit of WrestleMania and bridged the gap between WWE entertainment and mobile gaming. This cross-fanbase appeal resulted in highly shareable content that resonated authentically with both WWE loyalists and SuperCard players.
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